NJ Shore Businesses Face Summer Uncertainty More Tariffs, Fewer Canadian Visitors and Immigration Concerns Could Affect Tourism Numbers

May 28, 2025 | njspotlightnews.org

Amid concerns about the economy, immigration, and fewer Canadian tourists, there’s a lot of uncertainty at the Jersey Shore about whether it will be a lucrative summer season. 

One expert who closely follows the Shore economy said there are also a few factors pointing in business’ favor for a “reasonably good” summer.

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NJ SEED: Summer tourism at the Jersey Shore is an important ingredient in the state’s economy. The weather and the economy both have great impact on the summer season. The economy appears to be improving but the weather is always uncertain. What might be a decline in visitors from Canada may be made up for by Latino families, a growing segment of the population.