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‘Shrinkflation’ Hits NJ Goods Amid Record Prices

Updated: Aug 6, 2022

June 10, 2022 |

Pricier things can come in small packages. If you've noticed fewer chips for the family to dip after a trip to grocery stores in New Jersey, you're not alone. Welcome to "shrinkflation," which allows manufacturers to raise prices on the sly by making packages and servings smaller.

NJ SEED: As our friends at the NJ Food Council can attest, downsizing has long been a way food producers try to combat their cost increases. Consumers feel it most at a time when inflation is causing prices to escalate – not only on food but on everything.

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