June 10, 2022 | patch.com
Pricier things can come in small packages. If you've noticed fewer chips for the family to dip after a trip to grocery stores in New Jersey, you're not alone. Welcome to "shrinkflation," which allows manufacturers to raise prices on the sly by making packages and servings smaller.
NJ SEED: As our friends at the NJ Food Council can attest, downsizing has long been a way food producers try to combat their cost increases. Consumers feel it most at a time when inflation is causing prices to escalate – not only on food but on everything.