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NJBA Calls ZoneCasting an “Equipment Peddling Scheme”

Updated: Jun 26

NJ Broadcasting Association opposes the technology, claims it would cause "unavoidable and unresolvable interference"

July 12, 2022 |

The back and forth continues between ZoneCasting advocates and those who believe giving radio broadcasters the ability to geo-target programming and commercials using FM boosters — even for short periods of time — would be detrimental to the industry.

NJ SEED: It is the obligation of the FCC to thoroughly investigate the background, including disclosure of financial or other arrangements behind all those supporting a rule change that would disrupt current operating standards.

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