NJ Bans ‘Surveillance Pricing’ for Grocery Items

July 23, 2026 | newjerseymonitor.com

The bill, dubbed the Fair Price Protection Act, is intended to forbid the use of surveillance pricing, in which prices are adjusted based on someone’s past purchases, online searches, and other personal digital data. The practice results in individual shoppers paying different prices for identical products purchased at the same time from the same place.

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NJ SEED: Supermarkets operate on a profit margin of one to two percent (compared to retail pharmacies with average profit margins of over 20%eek). In a time of continuing inflation and supply uncertainties, supermarkets must explore marketing strategies that can support at least a one percent profit margin. Could this legislation be a red flag to the retail industry, that government assert its power to dictate profit margins in the private sector economy?